Super Bowl LX

Another unforgettable Super Bowl night is officially in the books. What a way to finish off the 2026 NFL season.

After weeks of playoff drama, Super Bowl LX delivered a blockbuster finale. Fans came together for the biggest night in American sport. Once again, we were proud to host it across all our Smokehouses with our legendary Super Bowl Tailgate Parties.

Our Smokehouses came alive until the early hours. Every moment of the action was shown live, creating an atmosphere worthy of the occasion.

The Super Bowl & our Annual Tailgate Parties

This year’s matchup brought a classic rivalry back to the biggest stage. The Seattle Seahawks faced the New England Patriots in a game packed with tension & Super Bowl drama.

In the end, the Seattle Seahawks emerged victorious after a thrilling showdown. Seattle built a lead early and controlled the game throughout. A dominant defence stifled New England all night and laid the foundation for their Super Bowl LX victory.

As confetti fell at Levi’s Stadium, the Seahawks lifted the Lombardi Trophy. It capped off a season to remember and secured their place in Super Bowl history.

Across our Smokehouses, guests soaked up every snap. From the pregame build-up to the trophy lift, the energy never dipped. Extra screens, wall-to-wall coverage & big plays fuelled bigger reactions, all set around wings, beer & shared excitement.

And yes… Monday morning alarms were not welcomed.

A Halftime Show to Remember

Of course, it wouldn’t be Super Bowl night without a headline-grabbing halftime show and Bad Bunny delivered in style.

The global superstar lit up the stage with a high-energy performance packed with chart-topping hits & bold visuals. From start to finish, it was a halftime show that had our Smokehouses buzzing just as much as the action on the field.

The Moment we Dared to do Things Differently…

Our very first Super Bowl Tailgate Party took place in Chester back in 2013. Just eight people gathered to watch the game, enjoy good food & soak up the atmosphere. It was simple, relaxed and all about sharing a love of American football.

What began as a handful of fans has evolved into packed smokehouses, late-night kick-offs, BBQ feasts & a community of guests who return every single year. Today, our Super Bowl Tailgate Parties are a celebration of football, food & togetherness, while still carrying the spirit of that very first night.

This year, we were proud to welcome over 7,000 guests. From die-hard NFL fans to those simply soaking up the Super Bowl atmosphere... & we can't wait to do it all over again next year!

Your Super Bowl LX Game Day Feast

Guests kicked off the night with smokehouse favourites from our main menu. From Memphis-style baby-back ribs & Texas-style brisket to classic burgers & warming Gumbos. Many went all-in with the Smokehouse Platter, because nothing says Tailgate Party like a full Hickory’s BBQ feast.

The BBQ didn’t stop when the game kicked off either. From midnight, our After Hours menu kept fans fuelled with smokin’ Chicken Wings in Louisiana or BBQ sauce, the Oklahoma Smash Burger, & the BBQ Pig Sandwich.

Late-night favourites like Spiced Tomato Salsa Corn Chips, Hot Honey Glazed Smoked Pork Belly Bites, & Fried Chicken in a Box kept the energy high into the early hours. And our Cinnamon Sugared Churros Loops with Chocolate Dipping Sauce rounded off the night perfectly for those with room for dessert.

Drinks to Keep you Going all Night Long

We shook things up this year and brought you our Tailgate Punch exclusively for the big night! Think rich Havana 7 Rum, mixed with the tangy and fresh shot of Manzana Verde completed with a mix of fruit juices. It really was the ultimate game-day drink!

And for those going all-in on shots, Baby Guinness’ & Pickle Backs were flowing from kick-off to the final whistle.

What’s the Super Bowl without an ice-cold beer? Fans enjoyed buckets of Brooklyn Lager, Brooklyn Bodega Run, & Brooklyn Special Effects, while bottle serves of Absolut, Beefeater, Evan Williams and Havana 7 Year kept the celebrations going until late.

Until Next Year...

From DJ sets & food huts to outside bars & packed out Smokehouses, Super Bowl LX was another unforgettable night at Hickory’s.

What started as a small gathering in Chester 13 years ago has grown into a nationwide tradition and remains one of the greatest highlights in the Hickory’s sporting calendar.

Thank you to everyone who joined us to celebrate Super Bowl LX, we can’t wait to do it all again next year. 🏈🔥

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