There’s something special about BBQ. It’s not just the smoke, or the meats cooked low 'n' slow , or even the bold, unforgettable flavours. It’s the stories behind it. The people. The places. The moments shared around the table.

That’s what BBQ Month at Hickory’s is all about.

This year, we’re inviting you to experience BBQ the way it’s meant to be. Through the journeys that inspired it, the craft that defines it, the plates we serve, and the people who bring it all to life. Because you don’t just eat BBQ, you experience it!

Every dish we serve has a starting point, and more often than not, it begins somewhere deep in the American South. A roadside smokehouse in Texas. A hidden gem tucked down a side street. A recommendation from a local who knows their BBQ better than anyone.

Through the years, we’ve travelled thousands of miles chasing those moments. Over 26 trips to over 80 towns and cities. Not just to taste great food, but to understand it. Where it comes from, how it’s made, and why it matters so much to the people who serve it.

From sticky ribs in Memphis to bold, bark-crusted brisket in Texas, every stop has shaped what you see on our menu today. And this BBQ Month, we’re bringing those stories front and centre, so you can taste the journey in every bite.

The Craft: Low ‘n’ Slow

It's not just our stories and inspiration that comes from the Southern states, our smokers do too. Our legendary Southern Pride and Ole Hickory smokers, that are at the heart of all of our Smokehouses, are shipped straight from the heartlands of American barbecue - Tennessee & Missouri.

But it takes more than the equipment to make great BBQ. It’s early mornings & late nights. It's patience, precision, and knowing exactly when something’s just right. And it's the care that goes into every single cut of meat.

Our pitmasters live & breathe this craft. As we like to say, not all hero's wear capes, some wear aprons! From low temperatures to long & steady smokes that allow tough cuts to break down slowly. The process, that we've learnt & developed over the years with tips from trips to the deep south, turns each cut into something tender, juicy, and deeply flavoured.

During BBQ Month, we’re lifting the lid on the pit. Sharing more of what goes on behind the scenes & celebrating the true skill that makes BBQ what it is. Because when you know the craft, you appreciate every bite that little bit more.

From the States to Your Plate

Our menu is more than a collection of dishes - it’s a scrapbook of our travels. Some dishes come straight from places we’ve visited. Others are inspired by flavours we couldn’t forget. And a few are born from those “you had to be there” moments that stayed with us long after the trip ended.

Our Memphis-style ribs? Inspired by the dry-rubbed, smoke-kissed classics we fell in love with on Beale Street. Our 16-hour Texas brisket? A nod to the no-nonsense, salt-and-pepper traditions of Central Texas, where the meat does all the talking. That rich, tangy Carolina influence? You’ll find it woven through dishes that bring a little sharpness and bite to balance out the smoke. And the deeper, spicier notes across parts of the menu? That’s Louisiana - where bold flavour, seasoning, and soul come together in every dish.

Even our Smokehouse Platter & Barbecue Trays are built around how BBQ is meant to be enjoyed in the South - laid out, passed around, and shared with good company. Because BBQ is best when it’s shared. Everyone digging in, passing plates & finding their favourite bite. Our new menu has just launched, so there's even more for you to choose from!

So when you’re diggin' into this BBQ Month, you’re not just picking a dish - you’re picking a place, a story, and a moment from the road.

Southern Hospitality

In the South, hospitality is so much more than just serving up your meal.

It’s the welcome when you walk through the door. The stories shared across the table. The feeling that you’ve been here before, even if it’s your first visit. That spirit of Southern hospitality is at the heart of everything we do.

From our pitmasters to our front-of-house teams and the team shakin' things up behind the bar, it’s the people who make the experience what it is. The ones who guide you through the menu, share their favourites, and make sure you leave already planning your next visit.

BBQ Month is a celebration of them too.

Take Home The Taste

And if one visit isn’t enough (it never is), you can take the flavour home with you!

Our Take Home The Taste range is all about keeping that BBQ feeling going. Perfect for summer, whether you’re firing up your own smoker, grill or just adding a little smokehouse magic to your meals.

From our Magic & Pitmaster dusts to our range of sauces, whatever you're cooking up, add a taste of the smokehouse - you won't regret it. Magic dust is to be sprinkled on everything. Trust us, it's literally magic and will bring the flavour to the most basic meals. Looking to impress your BBQ guests? Rub on our Pitmaster dust and you'll do just that! And whether you're a dipper, smotherer or like to marinade, keep things saucy this summer.

Of course, every good feast needs the perfect sip to wash it down. Pick up our canned Grape Soda or Hicks Pale Ale from your local Smokehouse too. Because what's summer without BBQ!

Join Us This BBQ Month

So here’s your invitation. Round up your friends, gather the family and arrive hungry. Whether it’s your first visit or your fifteenth, BBQ Month is the perfect time to experience what Hickory’s is all about.

Because when it all comes together, it’s more than just BBQ.

It’s the story behind every bite.